Marc Brodherson

MCKINSEY & CO.

Marc is a Partner in McKinsey & Co.'s New York Office, and a leader in the Technology, Media, Telecom (TMT) practice, focused on Consumer Internet and Media. For the last 10 years he has served leading video programmers and distributors, digital and print publishers and terrestrial and digital audio providers on strategy, operations and technology and advertising monetization and sales effectiveness. He also leads McKinsey’s work in advertising technology, measurement and analytics, serving inventory owners, ad tech intermediaries, and marketing technology and data providers across the advertising ecosystem.

Prior to working at McKinsey, Marc worked in the first wave of digital media production and distribution as a Creative Executive at Emerging Pictures and Fourth Row Films, producing independent feature films, documentaries and video advertising.  Marc has a JD from Harvard Law School, magna cum laude, and an AB from Princeton University in History, summa cum laude.