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The Big News in Journalism: Newsletters

  • NYU STEINHARDT, MEDIA, CULTURE AND COMMUNICATION 239 Greene Street, 8th Floor, (between West 4th Street and Washington Place) New York, NY 10003 United States (map)
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In 2018, Fast Company declared email “the next great media platform.” The finite space of the inbox allows users to have full control over the coverage they choose to consume. Learn how news organizations are connecting with their audience and spreading the word with great reporting, writing and social media. RSVP


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HELEN HAVLAK, EDITORIAL DIRECTOR, THE VERGE

Helen Havlak is Editorial Director of The Verge, the technology brand from Vox Media. As a member of the senior leadership team, she manages The Verge’s content planning and major growth initiatives across platforms. The Verge publishes The Interface with Casey Newton, an evening newsletter that examines the intersection between social platforms and democracy.

Previously, Helen served as The Verge’s engagement editor where, under her supervision, The Verge's social audience doubled and its video views quadrupled. Helen graduated summa cum laude from Cornell University.


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BROOKLYN PRESTA, DIRECTOR OF CONSUMER MARKETING, NEW YORK MEDIA

Brooklyn Presta is Director of Consumer Marketing at New York Media, focusing on editorial newsletter strategy and email and paid social acquisition. The consumer marketing team at New York Media drives digital subscriptions to nymag.com, Intelligencer, The Cut, Vulture, and Grub Street.

Originally from Kansas City, Brooklyn moved to New York in 2010 and quickly fell in love with Prospect Park, eating her way through Brooklyn and Manhattan, and exploring upstate with her husband.


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EVA SCAZZERO, PRODUCT MANAGER, QUARTZ

Eva is the product manager for emails and theatlas.com at Quartz. She owns the launch of editorial products and new features from beginning to end. Her focus is on user loyalty, working closely with design, engineering, and analytics teams on efforts to grow Quartz emails. She recently decided to turn her personal Instagram into a guide to product management, check it out @evascaz.


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MODERATOR: BRIAN STELTER, CHIEF MEDIA CORRESPONDENT, CNN; ANCHOR, RELIABLE SOURCES

Brian Stelter is the chief media correspondent for CNN Worldwide and anchor of "Reliable Sources," which examines the week's top media stories every Sunday at 11:00 a.m. ET on CNN/U.S. Stelter reports for CNN Media, and writes a nightly e-newsletter.

Prior to joining CNN in November 2013, Stelter was a media reporter at The New York Times. Starting in 2007, he covered television and digital media for the Business Day and Arts section of the newspaper. He was also a lead contributor to the "Media Decoder" blog.

In January 2004, while he was still a freshman in college, Stelter created TV Newser, a blog dedicated to coverage of the television news industry. He sold it to Mediabistro.com in July 2004, but continued to edit and write for the blog during the next three years until he graduated college and joined The New York Times.

Stelter graduated with a bachelor's degree in Mass Communications with a concentration in Journalism from Towson University in Baltimore, Maryland, in 2007. He is on the board of Baltimore Student Media, a nonprofit that publishes Towson's independent student newspaper, The Towerlight.


Earlier Event: November 19
Diversity + Media Career Summit