Advertising and marketing agencies are helping more and more brands take a stance on issues and causes and cater to the public interest. Media pros explore how they traverse this new landscape, and discuss how to better connect with consumers’ shifting expectations and buying behavior, and how everyone from account executives to creatives play key roles in campaigning for a cause.
Tim Jones, Executive Strategy Director, 72andSunny
Amanda Lehner, Senior Strategist and Co-Owner, HelpGood
Megan Taubeneck, VP of Social Impact, Weber Shandwick
Moderator: Raeshem Nijhon, Founder and Executive Producer, Fictionless
Presented with the Mayor’s Office of Media and Entertainment and NYU Steinhardt, Department of Media, Culture and Communication, 239 Greene Street, 8th Floor