Licensing and branding pros share how they drive sales by connecting with hit TV shows, best-selling video games and iconic magazine brands to everything from t-shirts to toys and beyond. From negotiating costs and securing the rights to licensing contracts and expanding brand equity, opportunities abound to work in this growing field.
The program will be followed by a networking reception sponsored by Parsons Executive Education.
Nilla Ali VP, Strategic Partnerships, BuzzFeed
Marty Brochstein SVP, Industry Relations & Information, LIMA
Alix Kram Head, Global Retail & Licensing, Warner Music Artist Svcs.
Peter Yoder VP, Cartoon Network Enterprises
Moderator: Linda Saint Marc Director, The New School