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The Revolution Will Be Televised! (And Sponsored)

Photo Credit: Cindy Ord/Getty Images

The Revolution Will Be Televised! (And Sponsored)

Originally posted at MediaPost

by J. Max Robins

Nine years ago, while walking the floor of the gigantic Consumer Electronics Show in Las Vegas, I was immediately struck by how many TV network programming types were trolling for the latest and greatest technological wizardry. Here we were, all living Marshall McCluhan’s promise that “the medium is the message.”
Back in 2007 whether it was the just-released Apple TV, the latest iteration of HDTV or the increasingly ubiquitous DVR, new technologies held the promise of an incredible unleashing of myriad new creative avenues.

This year, as friends report in from CES 2016, there’s an inevitable, and enviable, amount of coming whiz-bang. There’s at least one TV screen that can be rolled up like a newspaper, virtual-reality devices making a splash -- and, of course, over-the-top devices offering more incentive for those of us still on the cable plantation to cut the chord.

I spoke to Waywire CEO Steve Rosenbaum as he geared up for his umpteenth CES. An admitted techno-geek, Rosenbaum believes that “who wins the war for the dashboard” is the underlying story amidst all the wizardry on display in Las Vegas. “I don’t think it will be Apple, they have too much of a walled-garden strategy,” he said. “Amazon has a huge Christmas, and you get its streaming service with Amazon Prime. Amazon is poised to be that dashboard.”

Before speaking to Rosenbaum, I had perused a list of the amazing number of incredible returning TV series and promising new offerings that I will have to binge on as the winter builds into spring, much of it coming from the likes of Amazon, Netflix and Hulu. Meanwhile, I’d been staying up way too late, iPad in hand, immersed in marathon viewings of season 2 of FX’s “Fargo” as well as Netflix’s “Making a Murderer,” with that all-too-familiar sinking feeling of so much great stuff to consume and so little time.

Read the full article on MediaPost