The New Rules of Audio
the new rules of audio
Thursday, November 10, 2016 6:30 to 8:00 pm
NYU Stern, 40 West Fourth Street, Tisch 200
From EDM channels, to Howard Stern, to Bleacher Report Radio, Scott Greenstein explains why people pay for radio, how to program to multiple generations of fans, and what the future looks like for a leader in audio entertainment. RSVP
Scott Greenstein, President and Chief Content Officer, SiriusXM
Scott Greenstein, President and Chief Content Officer, leads SiriusXM’s programming and advertising sales for the largest radio company measured by revenue and one of the largest subscription media companies in the world. Since Greenstein joined SiriusXM in 2004, the company’s programming lineup has expanded to include more than 175 channels of commercial-free music, sports, news, comedy, talk and entertainment, broadcasting on the company’s satellite platform as well as its online listening service, SiriusXM Internet Radio.
Under Greenstein, SiriusXM has pioneered exclusive artist-branded channels, new radio formats and genres, signed marquee talent, top content partners, and some of media’s most influential brands. Greenstein has also been instrumental in building new and expanded programming channels and has led the effort to create new channels in partnership with prestigious institutions.
Prior to SiriusXM, Greenstein served as Chairman of USA Films, and before that Co-President of October Films. Earlier, Greenstein served as Senior Vice President of Motion Pictures, Music, New Media and Publishing at Miramax Films.
Moderator: Julia Cunningham, host, Entertainment Weekly Radio's "LA Daily" and North America's indie rock station, SiriusXMU
Julia Cunningham is an award winning on-air personality at SiriusXM. She hosts a daily 2 hour pop culture driven show called LA Daily on Entertainment Weekly Radio for which she won a Gracie Award as best host in the entertainment category. Her in-depth interviews have included Academy Award Winners Julia Roberts, Ron Howard, Adrian Brody, and Sir Ben Kingsley, four time Emmy winner Jim Parsons, established comedians Amy Schumer, Dane Cook and Key & Peele, and Tony award winner Idina Menzel.
In addition to the live afternoon show, Julia is the morning DJ on North America's indie rock music channel SiriusXMU. She is a contributor for Today Show Radio; it is a simulcast partnership between NBC and SiriusXM. Other appearances include entertainment based segments at HuffPost Live, Fusion and MSNBC.
Julia is originally from Indiana, where she received her degree in Film and Television from the University of Notre Dame.