Sports Marketing and PR
Sports Marketing and PR: Get in the Game!
Tuesday, October 13, 6:30 to 8:00 pm
Kumble Theater at LIU Brooklyn
Flatbush Ave. (DeKalb and Willoughby Street)
Subway directions: Take the 2 or 4 to Nevins St. or take the B, Q, or R to DeKalb Avenue. A map is available here.
The sports industry spends billions of dollars a year on advertising and PR to influence consumers' choices through endorsements, promotions, licensing, events, sponsorships and much more. Learn how our panel of pros develop and deliver winning campaigns - and how you can get into the game.
FREE! Seats are limited. RSVP today!
michael diegnan, senior consultant, sucherman group
Michael Diegnan is a Senior Consultant with Sucherman Group, a leader in consulting and executive search in the entertainment and media industry. Michael joined Sucherman in March 2010 and has led numerous searches for leadership roles in marketing, programming, ad sales, human resources and legal & business affairs.
Michael honed his skills in TV and digital media as Senior Broadband Producer for NBC Sports, Senior Multimedia Producer at MLB.com and developer of content at ESPN.com, ABC Sports Online, WABU-TV and Community Newspaper Company. Michael earned two degrees from New York University, including a BA in Broadcast Journalism and an MS in Sports Business.
brooke eaton, director, digitAL MEDIa, brooklyn nets
As Director of Digital Media for the Brooklyn Nets and Barclays Center, Brooke Eaton oversees strategy and execution across web, mobile, social and email marketing. With a background in digital and sports media, Brooke has worked on a variety of projects including the London and Sochi Olympics, the French Open and the US Open. Brooke is a graduate of Boston University, where she studied Journalism.
ian hall, vice president, marketing, octagon
Ian Hall is a Vice President at Octagon, a global leader in sports and entertainment marketing. Hall, a James Madison University graduate, joined Octagon in 2004 and during his tenure with the agency has worked on two of Octagon’s largest corporate consulting accounts. Hall currently works with Octagon client MasterCard, overseeing U.S. Sponsorship and Partnership marketing strategy and activation.
In his role, Ian leads his clients and agency partners to develop marketing programs tied to various passion points leveraging MasterCard’s sponsorships of the PGA TOUR, The Grammys, Major League Baseball, and many others. Prior to supporting MasterCard, Ian worked on behalf of Octagon client Sprint, managing the brand’s NFL and NBA partnerships.
Before joining Octagon, Ian worked in different marketing capacities within AT&T, AT&T Wireless and Cingular. He began his telecommunications career in AT&T International Consumer Long Distance, leveraging the company’s Cirque du Soleil and Major League Soccer partnerships. From there he moved into AT&T’s Corporate Sponsorship group, where he supported AT&T’s U.S. Olympic Team partnership, and built marketing programs for the 2000 Sydney Olympic Games and 2002 Salt Lake Olympic Winter Games. Ian transitioned into AT&T’s wireless division in 2000, and worked in Youth Segment Marketing. When AT&T Wireless was acquired by Cingular Wireless, Ian transitioned the PGA TOUR sponsorship into the new company.
erin weinberg, deputy managing director, evp, united entertainment group
Based in the firm’s New York flagship office, Erin brings more than 25 years experience providing strategic counsel and oversight for some of the world’s largest consumer brands, sports leagues and teams, corporate sponsors and media companies. Currently she oversees communications across UEG’s sports and entertainment practices. Prior to joining UEG, Weinberg was a co-owner and Managing Partner at Taylor Global, Inc. where she spent 19 years and created strategic programs for such category leading consumer brands as MasterCard, Kleenex, Staples, Hyatt, WarnerBros. and General Mills.
Her experience includes launching the now iconic Easy Button for Staples along with several of their own product lines; introducing various Big G cereals to consumers for General Mills and helping to drive MasterCard’s legendary Priceless campaign. She has earned industry awards for client campaigns including four PRSA Silver Anvils and multiple Sabre and Big Apple awards.
Erin’s extensive experience leveraging large-scale events and corporate sponsorships, most notably Olympic assets, has seen her implement dozens of activation platforms at virtually every Olympic Games since 1992. Her 25 year presence in the Olympic community extends to NOCs, NGBs, Olympians, IOC, international media and influencers. Her large-scale event experience goes beyond Olympics and most recently was the global lead for communications activation for the award-winning Johnson & Johnson 2014 FIFA World CupTM sponsorship, working extensively on the ground in Brazil.
For the past four years, Erin has served on the national board of Women in Sports and Events (WISE) the leading voice and resource for professional women in sports. In her spare time, Erin coaches youth soccer as a mom of two – Grace, 12 and Jake, 8. She resides in Summit, NJ with her husband and children.
moderator: Larry Berger, Lead NBA Producer, USA Today and HoopsHype
Larry Berger is the lead NBA producer with USA Today and HoopsHype. During his tenure, he has increased viewership significantly through the creation of innovative content featuring some of the games brightest stars, both on the court and in the front office. Prior to his current role, Berger worked for MSG Varsity, where he produced, directed and wrote a documentary film on then high school star Karl-Anthony Towns, who was the first selection in the 2015 NBA draft.
Berger began his career with NBA Entertainment where he spent 16 years. There, he produced numerous live and post produced series, annually covered the league’s marquee events, oversaw the international specials department, and conducted sit-down interviews with legends ranging from Wilt Chamberlain to Michael Jordan and LeBron James. Berger graduated from SUNY Albany in 1992 with a degree in English and Journalism.
Presented with Kumble Theater, LIU Brooklyn