Recap: LGBTQ News Coverage
recap: lgbtq news coverage
We partnered with Made in NY and The School of Media Studies at The New School for a great panel discussion on LGBTQ News Coverage and the White House Run. Journalists from BuzzFeed, Mic, and Fusion discuss their approach to writing and reporting LGBTQ issues; how they work with their team on reporting and finding stories; and how the 2016 election year has been watershed for the LGBTQ community. Check out clips from the panel below!
What is An LGBTQ News Story?
Shannon Keating thinks about what constitutes an LGBTQ story constantly as the LGBT Editor at BuzzFeed. She works daily to strike the right balance between presenting stories with explainers and more background explanatory information that capture a certain part of their audience versus stories that are written directly to LGBT audiences without having to over explain. Figuring out this distinction plays a big role in Shannon's newsroom.
Media Swiss Army Knife
A must have skill set for aspiring journalists is to know a little it of everything: PR, video, marketing, and writing. Laura Feinstein, Head of Social Stories at Fusion talks about how news journalists can't just profess to be writers. You have to be willing to craft your work for various social media platform because that's what keeps your skills relevant and up-to-date.
Diversity in the Newsroom
Shannon Keating, LGBT editor at BuzzFeed talks about the importance of diverse audiences and being able to stumble upon diversity everywhere and not just in designated places. A large part of having diversity in the newsroom not only falls to having more diverse journalists, but also more diverse editors because those are the people assigning stories and tend to have the loudest voice in the room.
Social vs. Traditional
How do you distinguish between the narrative you receive on social media versus the narrative you get from traditional media/news outlets? Mathew Rodriguez, staff writer at Mic, talks about how traditional media frames or generally ignores certain issues in one way and how journalists like himself work to reframe "mainstream" issues in more recognizable terms for LGBTQ communities.
Jumpstarting Your Career
There is no one formula for breaking into journalism, but there are a lot of different things that you can do to get your foot in the door. Follow a bunch of different editors on twitter; write for a variety of different outlets; get editors to learn your name so that you're not just an anonymous person sending pitches or applying to positions. Participate as much as possible in programs, panels, and communities that are around your beat and build the momentum towards jumpstarting your career.
Know Your Beat
Being flexible and knowing that things change constantly is a big part of journalism. The audiences you're trying to reach are never in one place and that's where having a skill set in social media platforms is especially important. It's crucial that you are someone who knows your beat inside and out.
How to Work with Influencers & Brands
How do you convince influencers to do something for a brand partner? Bea Iturregui, Senior Director of Partnerships at Cycle shares how it can be a little tricky sometimes because you want to make sure that you’re meeting the brands needs while also making sure that the influencers voice is coming through. You’re hiring an influencer not for their reach or social channel but for the aesthetic and the brand that they’ve built. Bea explains how Cycle stays respectful of that and incorporates a happy marriage between the brand and the influencer.
Yena Kim, co-founder of @Mensweardog and Folasade Adeoso founder of @lovefola discuss posting, styling, taking photos, building brand partnerships by themselves. They have no team behind them and everything behind their individual brands, is done DIY.
Pushing Creative Boundaries
It’s little tricky being the liaison between the brand and the influencer. You definitely have to push a little bit on both sides while knowing your limits. You have to make sure the client is happy while making sure the influencers are excited — so sometimes you have to encourage your brands to take a risk. You have to know when to push those creative boundaries and as social media continues to evolve we’re getting a little more leeway with brands. You want to pitch a really creative concept that they can’t say no to.
Pairing Influencers with Brands
Bea Iturregui, Senior Director of Partnerships at Cycle, shares 3 things that her agency looks for when they’re pairing influencers with brands: Reach, Relevance, & Resonance. Do people trust this influencer? Are they going to make a genuine impact? Do they appeal to the audience you’re trying to reach?