Recap: Curators and Collaborators
RECAP: MEET GEN C
The turnout for Meet Gen C was huge! Our panelists included Erica Cerulo, Of A Kind; Jessica Grose, Lenny Letter; Nick Quah, Panoply/Slate; and moderator, Jenna Weiss-Berman, Director of Audio, Buzzfeed.
Why newsletters? All of the panelists revealed that people care a lot about their inboxes and it was Twitter and Instagram that were still a bit fleeting in terms of engagement. Another shared view was of the correlation between newsletters and podcasts. Both mediums share a certain intimacy that is a welcome break from the 24-hour news cycle. Jessica Grose advised new writers or content producers to start their own newsletter as a great weekly or daily practice. "Psychologically, keep your expectations low, but give it all you've got," reiterated Nick Quah, who writes the weekly newsletter Hot Pod.
Bottomline: "It's really obvious in newsletters or podcasts when you're not passionate about the subject matter," said Jenna Weiss-Berman. Create new media on topics that are of interest to you and do it every single day.
A big thank you to our hosting partner, presented with the School of Media Studies at The New School, which allowed for great questions and one-on-one time with the speakers after the panel ended. If you missed the discussion, fear not. Check out the short clip above and watch the full video on our Vimeo page. Join the conversation on Twitter, #c4c_GenC.