Music + Tech: Getting the Music Heard
Music + Tech: Getting the Music Heard
Wednesday, March 8, 2017, 6:30 to 8:00 pm
The New School
Theresa Lang Center, 55 West 13th Street, 2nd Floor
(between 5th and 6th Avenues)
Spotify, SoundCloud, Bandcamp, and Pandora have caused a revolution in music discovery. Hear from the people who make the noise in the music and tech space, and find out how they see the industry's future.
Dejuan Wilson, vice president, global marketing & brand, soundcloud
DeJuan Wilson is the Vice President Global Marketing & Brand at SoundCloud. In this capacity, Wilson is responsible for SoundCloud’s overarching brand strategy, and the development and execution of its global marketing initiatives.
With 20 years of marketing experience, Wilson has worked for some of the world’s most iconic brands developing and executing best in class marketing strategies and programs that drive revenue, consumer engagement and affinity amongst various audiences. Prior to joining SoundCloud, he was the Senior Vice President, Brand Strategy and Creative Marketing for the MTV2, MTVU and Logo networks at Viacom Media Networks.
Earlier in his career, Wilson held marketing leadership roles at Cole Haan, Converse and Sean John. A dynamic brand builder, Wilson began his career at The Coca-Cola Company where he held various positions within the brand and consumer marketing teams for more than 10 years.
He graduated from Morehouse College with a Bachelor of Arts degree in Business Administration-Marketing. Hailing from Chicago, Illinois, Wilson currently resides in New York, New York.
john dabrowski, marketing manager, 'stache media
John Dabrowski leads brand partnership and digital marketing efforts at STACHE, a creative agency within Sony Music. Being part of STACHE, John interacts and collaborates with 80+ labels and hundreds of artists spanning all genres and stages of development. Recent brand work includes Forever 21, Nike, 1800 Tequila, Original Penguin, Original Penguin, Mevo by Livestream and Sony Electronics.
lars murray, SENIOR vice president, Music Makers Group, pandora
In July 2014, Lars joined Pandora to help further leverage its scale and unique technology to create new opportunity and value for artists, labels and the entire music ecosystem and now leads the growing Music Industry Group.
Earlier in 2014, he directed Columbia's digital campaign for Pharrell Williams, including 24 Hours of Happiness, a Global Digital campaign to celebrate the United Nations International Day of Happiness, in conjunction with the UN Foundation, Pharrell's production company iamOTHER, and Youtube.
In 2013 Lars directed digital marketing for Daft Punk's Album RANDOM ACCESS MEMORIES, driving exponential growth for the single and the album in social and viral activity. The album debuted at #1 in the USA and in over 20 other countries, and won 5 Grammys.
He has created groundbreaking and successful products, promotions and businesses for employers, partners, clients and artists including Columbia Records, Sony Music, Virgin Records, Rykodisc, MTV Networks, Red Bull, AOL, Yahoo, Apple, Microsoft, Google, YouTube, Facebook, Twitter, Universal Music Group, EMI Music, Cablevision/Rainbow Media, Warner Music; Daft Punk, Pharrell Williams, Gorillaz, Jack White, The Avett Brothers, Pearl Jam, Lenny Kravitz, Korn, The Offspring, KT Tunstall, Janet Jackson, Calvin Harris, Bob Mould and many more.
Moderator: STEVE GREENBERG, FOUNDER, S-CURVE RECORDS
Steve Greenberg is a music executive and record producer, currently Founder and CEO of S-Curve Music, based in New York. S-Curve has had great success with a wide range of projects, including releases from such artists as Joss Stone, We The Kings, Tom Jones, Andy Grammer, Duran Duran, Fountains of Wayne and Tony Award winner Leslie Odom, Jr. Steve was a 2005 Grammy nominee in the 'Best Pop Vocal Album' category as producer of Stone’s “Mind, Body and Soul.” He also produced Stone’s acclaimed debut album, “The Soul Sessions.” S-Curve’s very first release, “Who Let The Dogs Out” by Baha Men, sold over four million albums worldwide and earned Steve a 2001 Grammy Award in the '”Best Dance Recording” category as producer.
In January 2005, Steve Greenberg placed S-Curve in hibernation in order to become President of Columbia Records. There, he discovered the Jonas brothers and produced their debut album, “It’s About Time,” which launched their career as teen sensations. Steve and the team he assembled at Columbia were responsible for the signing of several other successful artists, including Boys Like Girls, Metro Station, Mgmt and the Avett Brothers.
Steve has developed S-Curve as both a recorded music and music publishing company, which additionally has strategic and business relationships with a number of tech companies including, notably, Interlude, a startup which has developed a revolutionary technology for streaming interactive video. The first two S-Curve music videos to use this interactive technology--”Keep Your Head Up” by Andy Grammer and “Say You Like Me” by We The Kings—in successive years won the MTV “O Music Award” in the category “Most Innovative Video.” Steve was also one of the driving forces behind the creation of Interlude’s award-wining 2013 interactive video for Bob Dylan’s “Like a Rolling Stone.” S-Curve holds an equity stake in Interlude.