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Media, Tech, Big Data

media, tech, and big data

Monday, April 13, 2015, 6:30 to 8:00 pm

NYIT Auditorium
1871 Broadway (between 61st & 62nd Street)

Big data is the catalyst for  so much extraordinary innovation. Unprecedented access to information about consumers and the way they interact with content, the models for how media is created, distributed, and marketed points to unlimited possibilities. Preeminent leaders in the field will explore the way big data is revolutionizing the industry. Discover where the opportunities are at the intersection of media, technology, and data science. RSVP today!

rick mcfarland, vp, corporate data services, hearst corporation

Dr. Richard McFarland is the Vice President of Data Service at the Hearst Corporation, one of the largest diversified communications companies in the world.  Hearst’s media network includes 15 daily and 36 weekly newspapers, more than 300 magazines worldwide, 29 television stations which reach a combined 18% of U.S. viewers, and ownership in the leading cable networks A+E Networks, and ESPN Inc.; as well as business publishing, digital distribution, television production, newspaper features distribution, and real estate ventures.

Prior to Hearst, McFarland was with Amazon for 5 years where he led analytics teams in both the global marketing and Kindle departments. These teams were responsible for building and utilizing large-scale data resources focused on customer analytics and marketing effectiveness measurement.  Earlier in his career, Richard focus was in financial services where he was a partner with Novantas (a boutique financial services consulting firm in New York) and an EVP at Bank of America and Washington Mutual Bank.
He earned his PhD in Statistics from the University of Virginia and a Master’s degree in Engineering and Operations Research from Stanford University.  His undergraduate degree is in Mathematics from the University of Kansas.  He holds pending patents based on his work in the area of secure data analysis and preserving customer privacy.   

Richard is a frequent invited speaker at universities and conferences, often on the subject of data science and data collaboration. He is on the advisory board for the Stanford Cookie Clearinghouse which provides information for users to make choices about online privacy.

steve hasker, global President, nielsen

Steve Hasker oversees Nielsen’s media business as well as it's entire global product portfolio across the media and consumer sectors.  Previously, he served as President, Global Products. 

Steve joined Nielsen in 2009 from McKinsey & Company, where he was a partner in McKinsey’s Global Media, Entertainment and Information practice. In this role, Steve was responsible for serving clients on issues of strategy, growth and innovation in television, syndicated information, filmed entertainment, sports, and digital advertising. He joined McKinsey in 1998 and spent three years on the Partner Election Committee at the firm. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia, and Australia. 

Steve lectures regularly at Columbia University and NYU.  His research into the influence of social networks on consumer behavior in media has been published in the Harvard Business Review. His writings on digital business models and marketing have been featured in the McKinsey Quarterly. Steve is a board member of the International Radio and Television Society and the Center for Communication, and a member of the Australian Institute of Chartered Accountants.

Steve holds an undergraduate economics degree from the University of Melbourne and has an MBA and a Master's in International Affairs, both with honors, from Columbia University.


natasha Fapohunda, vice president corporate development and managing counsel, mastercard Enterprise partnerships

In her role, Natasha manages all aspects of the team’s corporate development including evaluation, structuring and implementation of strategic partnership opportunities and legal affairs.

MasterCard Enterprise Partnerships is a new venture within MasterCard leveraging the company’s technology, network and solutions to deliver new business opportunities across eco-systems that are beyond MasterCard’s traditional customer base. MCEP combines complementary assets in new ways to reinvent connections between businesses, end users and consumers. MasterCard Enterprise Partnerships has already established partnerships with market leaders in mobile commerce, B2B payments, EDM live events, international travel and urban mobility. 

Before joining MCEP Natasha held various strategic roles at MasterCard, including being a member of MasterCard’s Strategic Transactions Group where she partnered with MasterCard’s Mergers & Acquisitions team to help ensure the identification and execution of inorganic growth opportunities for MasterCard. Natasha also supported MasterCard’s Labs’ start-up engagement team to improve visibility and direct relationships with early-stage start-ups in the technology and payments space. 
Prior to joining MasterCard, Natasha was an associate with the prominent New York City law firm of Willkie Farr & Gallagher, where she advised clients on many diverse, multi-national partnership and acquisition agreements. She holds a Bachelor of Science in Industrial & Labor Relations from Cornell University and a law degree from Georgetown University. 


dave morgan: Moderator, ceo, simulmedia

Dave is the CEO and founder of Simulmedia.  He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).

A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s.

Dave received a B.A. in Political Science from Pennsylvania State University and a J.D. from the Dickinson School of Law. He serves on the board of the International Radio and Television Society (IRTS), and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). He and his wife writer Lorea Canales, live in Manhattan with their two daughters.


Presented with NYIT