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Louis C.K.: Way OK In Owning His Digital Destiny

Photo Credit: Cindy Ord/Getty Images

Photo Credit: Cindy Ord/Getty Images

Louis C.K.: Way OK In Owning His Digital Destiny

Originally posted at MediaPost

by J. Max Robins

When Louis C.K. streamed his new drama “Horace and Pete” last Saturday sans any pre-launch hype on his Web site, our greatest everyman comic genius sealed his slot as the TV Everywhere renaissance man. C.K. wants to be the one who determines his digital destiny. As every clickbait headline writer would say, “Mind blown.”

Building off a valuable and enviable database, C.K. offered the premiere episode for a fiver, and episode two for a deuce. Future episodes will be priced at $3.

In this tremendously savvy exercise, C.K. is mining an email list of folks who had paid five bucks for his comedy special four years ago and bought tickets to his concerts, along with C.K. swag. (It’s estimated he grossed more than $1 million and made about $750,000 on his self-produced and self-distributed concert special, plus revenue from subsequent windows on FX and Netflix.)

The idea is to own and control everything. What a novel concept!

Read the full article on MediaPost