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195 Plymouth St
Brooklyn, NY, 11201
United States


Hearst Digital Media


real talk: hearst magazines digital media

Wednesday, March 30, 2016, 3:00 to 4:30 pm

Hearst Tower Auditorium
300 W 57th St
(8th Ave between 56th and 57th)

Hearst Digital Media oversees 21 websites for brands such as Cosmopolitan, ELLE, Delish, Esquire, Marie Claire, and Seventeen, along with the recent additions of Lena Dunham and Jenni Konner’s website and two Snapchat Discover channels for Cosmo and Sweet. Hearst’s digital arm reaches 180 million highly-engaged readers each month across every device, plus millions more on social media. Find out what it takes to land a job at the digital powerhouse that more than doubled site content last year. Students and faculty only. RSVP

elisa benson, Social Director, and

Elisa Benson is the social director for and, overseeing content and strategy for the brands' social channels. She was previously the Senior Community Manager at Cosmo, where she helped increase social followers to over 10M millennial women and increased social referrals to by millions. (She also once tweeted a typo that Miley Cyrus called her out on, so there’s that).

She started her career the old-school way, as the love editor at Seventeen magazine. She previously spent two years on Ben & Jerry’s Millennial Advisory Board after winning a nationwide contest on YouTube. Elisa also hosts’s weekly Happy Hour podcast. Follow her on Twitter, Instagram, and Snapchat @elisabenson.


Alyssa Fiorentino,  Social Media Editor,

Alyssa Fiorentino is the social media editor at She recently graduated from Fordham University with a BA in Communications and Media Studies. During her time at Fordham, Alyssa interned at, and before working as the social media editor at in her final semester.


Jessica Pels, Site Director, Marie Claire

Jessica Pels is the site director of Marie Claire, where she oversees all digital content for the brand. She was formerly the features editor and online deputy editor at Teen Vogue, prior to which she served as editorial director at a fashion-tech startup and held several posts at Glamour magazine.

Jessica hails from Atlanta, has a degree in film production from NYU, lives in Brooklyn with her husband, and constantly plots to adopt a dog.

Eric Sullivan, Features Editor,

Eric Sullivan is the features editor for, tasked with figuring out how to create the same type of deeply reported, thoughtfully written, beautifully arted features found in the print magazine, but in the digital space.

Before moving to Hearst, he was on the other side of the print-digital divide, as an associate editor for GQ, working on features and overseeing The Punch List, the pop culture section of the magazine. He edited the GQ story by Jeff Sharlet, titled “Inside the Iron Closet," that won the 2015 National Magazine Award for Reporting.

moderator: brooke siegel, director, editorial operations, hearst

Brooke Siegel is director of editorial operations at Hearst Magazines Digital Media. Siegel works with site directors and editors across Hearst’s 21 websites to help them develop timely and engaging stories that bring something new to the digital space in addition to driving traffic. Prior to her role at Hearst, Siegel worked as an editor at Daily Worth and Google, and held positions at Martha Stewart Living Omnimedia Inc., Punch! Media, Lifebooker LLC, and Daily Candy.