Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

195 Plymouth St
Brooklyn, NY, 11201
United States

212-686-5005

Anonymous Feed-ing Frenzy

buzzfeed-arrow-down.jpg

Anonymous Feed-ing Frenzy

Originally posted at MediaPost

by J. Max Robins

Yesterday a most damning, yet in my opinion poorly sourced, story appeared in the Financial Times. The story claimed BuzzFeed had missed its revenue target for 2015 and slashed internal projections for 2016 by about half. The FT claimed these alleged figures raised questions about whether the online news and entertainment network can meet the sky-high valuations put on new-media groups by investors.

BuzzFeed denied the figures in the story to FT but declined to give specifics about its performance, which is exactly what you do if you’re a privately held company.

What’s most bogus to me about the story is that the Financial Times does not have one person on the record, instead relying on three people with knowledge of the situation, to back the claim that BuzzFeed had allegedly projected $250 million in revenues for 2015, but generated less than $170 million.

Legions of media critics jumped on the beat-the-shit-out-of-BuzzFeed bandwagon. Everybody seemed to pick up the headline as if it were as valid as your typical campaign attack ad — and CNN’s Dylan Byers, citing another anonymous source, even went so far as to claim confirmation of the numbers in the story.

Read the full article on MediaPost